A new luxury tower in Dubai named “I Love Florence” will be the first in the world to carry the “Roberto Cavalli” brand with a range of home accessories and ornate fittings.

The tower, developed by Dar Al Arkan, the largest listed real estate developer in the Kingdom of Saudi Arabia, is located on Dubai Water Canal in the Business Bay area, is expected to start work in January, and Cavalli has been brought on to give the project a bespoke living interior that embodies “strength and glamour”.

Gian Giacomo Ferraris, chief executive officer of Roberto Cavalli, said: “I see a strong correlation between Florence and Dubai, with both cities projecting elegance, art and design in everything they do, each in its own way. The new tower will embody Roberto Cavalli’s passion for beauty, design and celebration of Italian craftsmanship.

It will encapsulate the high-end luxury our fashion house has been famed for. The rich interiors of Roberto Cavalli will project bespoke living spaces adding depth, character and style.”

Yousef Bin Abdullah Al Shelash, chairman of Dar Al Arkan, said: “When we set out to draw our vision to become leaders in global real estate development, we decided to only settle for the best, hence our choice of Dubai Canal as a location, and the epitome of Italian luxury, Roberto Cavalli, to conceptualise and create truly outstanding living spaces, not only in the residential units, but across the tower’s amenities. Residents and visitors will experience a true Florentine feeling.”