BENTLEY LAUNCHES BOLD NEW MOMENTUM FRAGRANCE

Bentley Fragrances launches a daring new fragrance for the modern traveller Bentley Momentum Unlimited a new addition to its best-selling Momentum line. A fresh, bracingly masculine fragrance with a sleek, modern presentation, Momentum Unlimited will be launched through Bentley Fragrances retailers in April.

The new scent is crafted from the best-quality ingredients by Michel Almairac, one of the world’s most acclaimed scent designers. Billed as a fresher interpretation of the Momentum line, this vibrant fragrance takes off in a fruity burst of bracing grapefruit and tart green apple, boosted by the citrusy brightness of cardamom. The heart notes are the signature accord of Bentley Fragrances: the wood and leather notes inspired by the luxurious interior of Bentley models. Cedarwood, vetiver and sandalwood, enhance the rich texture of the leather note. In the drydown, the scent lands smoothly in a sensual trail of skin musks and ambroxan, a quintessentially masculine amber note.

In a bold variation on the sleek design of the original Bentley Momentum, the new Momentum Unlimited bottle is clad front and back with an interpretation of the marque’s signature knurling. The trademark motif was conceived to be pleasant to the touch as well as to the eye. Embossed in shiny silver plates covering the bottle from base to neck, it adds a sensuous tactility and strikingly graphic style to the flacon. In contrast, the bottle is crowned with a smooth, silver cap. Through the smooth, transparent glass flanks, the cool azure tint of the fragrance reflects the freshness of a wide-open sky.

Decorated with the iconic “B Wings” Bentley logo and the name of the fragrance, the front of the box reprises the knurling motif in shiny blue-tinged silver, framed by smooth matte silver.

The 100ml Eau de Toilette will be launched through Bentley Fragrances retailers in April, with the $99 price tag.