Swiss watchmaker Hublot has impressed the world once again by creating the first vibrantly red ceramic. At Baselworld 2018 Swiss Hublot will debut the first red ceramic-cased watch in the reference 411.CF.8513.RX Hublot Big Bang UNICO Red Magic as a limited edition of 500 pieces. The patented invention is exclusively designed and produced in-house, in the Hublot R&D department.

Ricardo Guadalupe, CEO of Hublot said: “There is a quote which perfectly illustrates our ongoing desire to push watchmaking, materials, and fusion to the limit. A conviction that nothing is impossible. In the words of Charlie Chaplin: “Let us strive for the impossible. The great achievements throughout history have been the conquest of what seemed the impossible.” Today, with the world’s first vibrantly colored ceramic, Hublot has once again demonstrated that the impossible really is possible!”

Red Magic ceramic is said to be about 300 vickers harder than most standard zirconium dioxide ceramic materials and then there is that perfect, uniform, cherry red color. The colored ceramic invented by Hublot is innovative both in terms of the material itself, and the manufacturing process. It took the watchmaker four years to master this discovery and develop it from initial idea to its industrialisation. The invention is 100% Hublot and the expertise has been patented.

The Hublot Big Bang UNICO Red Magic comes in a red ceramic case that is 45mm wide and 15.4mm thick with 100m of water resistance. The flange, indexes, minute and seconds counters, Arabic numerals and hands all match the hue. The design showcases the workings of the watch movement, finished in a contrasting darker color. The watch uses the Unico HUB124 manufacture self-winding chronograph movement, is water-resistant up to 100 meters and has a 72-hour power reserve. It has a black-and-red-lined structured rubber strap.