Aston Martin has revealed plans for a new Lagonda SUV, which will be the first Lagonda sub-brand product to market. Announced in a press release this morning, Lagonda has returned in the form of a high-performance 4×4 SUV. The brand was founded by American-born Wilber Gunn in 1906, and it was merged with Aston Martin in 1947.


It will be a production version of the battery-powered Vision Concept shown at the Geneva auto show. Crikey. Aston Martin’s chief designer, Marek Reichman, said: “The Lagonda SUV will retain the boldness of the Vision. Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”

The SUV will be built around ‘near-future technologies, such as its advanced Battery Electric drivetrain. “In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Aston Martin CEO Andy Palmer. “One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”