The first look at Michelle Williams as the face of Louis Vuitton’s new jewelry campaign is here, and it proves yet again that the actress is all kinds of ethereal. Louis Vuitton Blossom Collection celebrates the monogram flowers, that bloom into a yellow gold carved cornelian, created by Georges-Louis Vuitton in 1896.
On Wednesday the fashion house released an image of its muse from the campaign of famed fashion photographer Patrick Demarchelier, Williams smiles earnestly as she looks off into the distance and models pieces from the Blossom BB jewelry collection. The collection is made of three lines: Color Blossom, Diamond Blossom and Idylle Blossom. Each jewelry piece is marked by a solitaire diamond offset from the floral anchor.
According to the brand, the new Blossom BB line “comes in a miniature format and bold, unexpected colors brimming with freshness, gentle fun and good cheer.”
Linking the house’s signature monogram to other collections, like jewelry, is a key to continuing the message for the brand as it generates buzz. Earrings in the collection start at $1,600 and creep to $16,000 for a sautoir necklace though signature pendants and bracelets range from $2,100 to $3,200.