Salvatore Ferragamo’s new campaign for its spring/summer 2017 collection is all lush garden paradises and soft Mediterranean breezes. The visuals are set against a backdrop of breathtaking Italian landscapes. The campaign was shot by the famous fashion photographer, Peter Lindbergh, on location in Taormina, a Sicilian village nestled in the hills and overlooking a stunning blue sea.
Featuring models Lily Aldridge, Andres Velencoso, and McKenna Hellam—captures the Mediterranean beauty of Taormina, Sicily, a small hilltop town on the east coast of the island. Entitled “Among Friends,” the campaign paints a canvas of three close friends, partners in crime, strolling along the Taormina coast or among its lush bougainvillea-lined roads.
Lily Aldridge can be seen wearing a fluted-hem dress and carrying the signature Soft Sofia bag, while McKenna Hellam wears a sporty-chic navy shirt with matching loose-cut pants, and Andres Velencoso strides on the rocks in a blue shirt with rolled-up sleeves and matching pants, carrying a stylish, contemporary backpack. Basically, if you’re seeking a look of casual Continental elegance this Spring, this is the collection for you.
These moments of simplicity accentuate the chic and effortless elegance of the brand’s men’s and women’s ready-to-wear and accessories collections.
In addition to its print effort, Ferragamo filmed a campaign video to bring the still imagery to life. Directed by Stephen Kidd, the 90-second spot shows the trio at different points in the resort town of Taormina. The film follows the friends’ interactions as they drive along the coastline, snap photos in the garden and explore the natural beauty of their surroundings.