First presented at Chanel’s Spring/Summer 2017 ready-to-wear show, the new Gabrielle bag is both an ode to as well as a mischievous wink to its founder, Gabrielle ‘Coco’ Chanel. Chanel designer Karl Lagerfeld has an impressive roster of muses who you can expect to see sitting front row or even walking its latest runway. And for the upcoming launch of Chanel’s Gabrielle bag, Lagerfeld has tapped Kristen Stewart, Caroline de Maigret, Cara Delevingne, and Pharrell Williams—would pose for the campaign, which is set to debut on April.

Karl Lagerfeld wanted it to have the same aesthetic and practical spirit in that blend of strength and elegance that characterizes Chanel handbags. Fitted on a rigid thermoformed base, the main body of the bag is extremely light and ultra-supple: this contrasting structure gives it perfect stability and makes finding belongings effortless.

With the addition of a convertible strap, the bag is designed to handle any situation.