Bjarke Ingels Group Reveal Audemars Piguet New Swiss Alpine Hotel

Swiss watchmaking powerhouses Audemars Piguet have put their brand to a new venture just recently, with the announcement of a luxury hotel in the village of Le Brassus, Switzerland. Which is due to open in 2020 the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Concocted by Bjarke Ingels Group (BIG). Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms. The building, which was designed in collaboration with Cche Architecture, which will include a day spa, bar, two restaurants and a conference center. Roughly fifty rooms have been commissioned thus far.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875.