PriesmanGoode announced a new cabin design for the South American carrier LATAM as part of its vision to offer passengers “a travel experience with more options, flexibility and personalization.” The new cabin interiors will be introduced to over 200 aircraft through a retrofit program over the next two years and will also feature in LATAM’s new aircraft. Passengers will be able to fly the new designs from early 2019.
PriestmanGoode has built an unparalleled reputation for creating designs that celebrate local heritage and resonate with global audiences. Developing the colour and materials palette for this project was a complex process. “It was important to us to imbue the aircraft with a sense of place, but LATAM Airlines Group encompasses a lot of different countries and therefore different visual identities,” explained Daniel Sohi, Project Head. “We decided to look through commonalities in landscape as the key element that draws everything together, with the design language of the Business Class cabin drawing inspiration from and reflecting iconic architecture seen throughout South America.”
Luke Hawes, Director at PriestmanGoode explains “We have a long-standing relationship with LATAM Airlines Group and have collaborated on many projects over the last 10 years. As a result, we have an intimate understanding of the brand, its requirements, its ambitions, and its passengers.”
The new cabins will be welcome upgrades to passengers, with additional space or amenities no matter which class. The design for each cabin was carefully considered as part of a passenger’s holistic travel experience and lifestyle, and ranges from elegant and modern in Business Class to a more playful and colourful palette of materials in Economy Class. Discover Opulent Club on Apple News.
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