Swiss luxury watchmaker Vacheron Constantin has a new location for its New York City flagship watch boutique between Park and Madison Avenues on 57th Street.
The new boutique, which was announced in February 2020, has much more presence and scale to it with a wider all-glass facade, taller ceilings, and literally five times more space at 4,500 square feet. The store will feature machines and tools brought in from Vacheron Constantin’s Geneva headquarters to teach master classes, as well as a display for vintage pieces and ultra-high end single-edition watches.
Visitors will first see the glass facade which is emblazoned with a brass-toned design in the shape of the company’s emblem the Maltese Cross. Upon entering, you are greeted by an opulent two-floor atrium, with a matching blue straw marquetry wall that mimics the Maltese Cross design from the facade in view.
The second floor boasts an expansive watchmaking bench intended to encourage interaction with an in-house watchmaker as well as a custom strap station presenting both engraving and embossing customization options. Adjacent to this is a VIP Lounge with a family-friendly bar that offers games and refreshments.
This flagship store selection will surpass most other Vacheron Constantin locations worldwide, with all or virtually all of the timepieces in the current catalog on display, as well timepieces from the Les Collectionneurs (vintage), Métiers d’art, and Les Cabinotiers collections (on a rotating basis), and the American 1921 Pièce Unique re-creation timepiece that will be presented for the occasion of the Grand Opening.
During the opening, as a homage to American art, display windows on 57th Street and the boutique’s first-floor exhibition area will be fully encompassed by a dream-like bronze city including a car and track installation inspired by the masterpiece, Metropolis II (2010), by American artist Chris Burden (1946-2015). Discover Opulent Club on Apple News.