From today, travellers will discover a Miami International Airport re-enchanted by Eden by Perrier-Jouët: an all-encompassing digital experience that reinvents the spirit of Art Nouveau. An artistic collaboration between Petra Bachmaier and Sean Gallero, Luftwerk uses projected color and light to reveal familiar environments in unexpected new ways. Their artwork immerses air passengers in an exuberant celebration of the energy of nature: a theme that will be explored in greater detail at DesignMiami/2017 and the associated Eden by Perrier-Jouët event.
Founded in 1811, the Maison’s free spirit and creative energy fueled a fruitful partnership with Art Nouveau pioneer Emile Gallé, who designed the Maison’s iconic anemone motif in 1902. Today, that energy has inspired a series of immersive experiences that re-wild the world with digital flair.
At the Miami International Airport pop-up, a covered passage will offer a self-contained environment for Luftwerk’s creation. Just as at the full-scale Eden by Perrier-Jouët event, the artists used projected color and light in captivating new ways. On the outer wall of the passage, a screen reveals the details of Perrier-Jouët’s collaboration with Luftwerk, while champagne flutes perched on golden reeds and a bottle display invite onlookers to discover the Maison’s prestigious Belle Epoque range.
The pop-up supplies an introduction to the exclusive artistic collaboration that Perrier-Jouët will be presenting both at design Miami 2017 and at an unexpected urban location for Eden by Perrier-Jouët. Each piece acts as one step in a journey, with Luftwerk’s three-dimensional tapestries of colour providing a captivating illustration of the Maison’s signature Art of the Wild.
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