Le Chocolat Maxime Frédéric at Louis Vuitton Opens in Marina Bay Sands in Singapore

Louis Vuitton has launched Le Chocolat Maxime Frederic at Louis Vuitton in Marina Bay Sands Singapore, a dedicated chocolate store by award-winning French pastry chef, Maxime Frederic offering an assortment of chocolates inspired by the codes of Louis Vuitton, packaged in the Maison’s emblematic boxes.

The debut of Le Chocolat Maxime Frederic at Louis Vuitton in Singapore is the first overseas branch of the brand, which started in Paris in 2022. The journey continued in Courchevel with the opening of the Le Chocolat Maxime Frédéric at Louis Vuitton pop-up for the winter.

Hailing from Normandy, France, Maxime Frédéric is an award-winning pastry chef whose family has a history in farming. And because of this background of his, he pays extra close attention to ingredients used in his sweet treats, sourcing them from all over the world based on quality and means of production.  Cacao is sourced from small-scale farmers in Vietnam, Peru, Madagascar, Dominican Republic, as well as Sao Tome and Príncipe. The chocolates are then made at Louis Vuitton’s Paris headquarters in Rue du Pont Neuf where Frederic oversees the process.

The chocolate destination at Louis Vuitton’s flagship store in Singapore sees a selection of chocolates staged like pieces of art atop an undulating counter in the chocolate shop, and a curvilinear counter in natural oak surrounded by stacked trunks interspersed with niches will display the boxed chocolate creations. Another is the Petula, Louis Vuitton’s lion mascot, which is designed like a pinata and filled with coated hazelnuts.

Consumers can also expect pralines, chocolate bars, chocolate hazelnut spread, and non-conched chocolates, or chocolate that has not been processed through a roller, giving it a crunchy texture and bright citrusy taste.