For 3 seasons (2018-2020), Swiss luxury watchmaker Hublot will be an official timekeeper of Lapland Ice Driving. From January to March, the large lake completely freezes over, transforming into an immense ice driving training ground. Almost 50 km of track is traced out here, including technical and speed circuits.
Hublot will thus reinforce its presence in motor sport, established by its close and long-standing partnership with Ferrari. As part of the partnership driving courses will be offered on site behind the wheel of a specially prepared Ferrari, which can reach an astonishing speed of 200 km/h on the ice. Driving will be arranged during exclusive trips that will also include snowmobile outings, excursions to the Arctic Circle, viewing o f the Northern Lights and overnight accommodation in the village of Arjeplog.
“This partnership demonstrates our ever stronger involvement in the ultimate mechanical experiences, just like our association with Ferrari. Here, thanks to Eric Gallardo and Lapland Ice Driving, we are dealing with one of the most extreme adventures that it is possible to experience behind the wheel of a sports car.”
Ricardo Guadalupe, CEO of Hublot.
“So much more than a driving school, Lapland Ice Driving is an experience in its own right without compromise. As our slogan puts it: like nowhere else! Today, the values of Lapland Ice Driving are strong. We are happy to share this quest for excellence with our partner Hublot.” Eric Gallardo, founder of Lapland Ice Driving