Single malt Scotch The Macallan and luxury automotive manufacturer Bentley Motors have entered into a global brand partnership to make a positive impact on the environment.
The partnership was revealed today (6 July) at The Macallan Estate in Speyside, Scotland, when Bentley also revealed the launch of its new hybrid Bentley – Flying Spur Hybrid.
Igor Boyadjian, managing director for The Macallan, said: “The Macallan and Bentley Motors each have a rich heritage and shared values of mastery, craftsmanship, creativity and innovation.
“A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
The Macallan aims to be carbon neutral on its estate by 2030, and it is committed to having a fully electric passenger fleet of vehicles at the site by 2025.
“Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future,” said Adrian Hallmark, Bentley’s chariman and CEO.
Over the coming years, the partnership will bring a wide range of projects, including jointly-developed products from both The Macallan and Bentley, curated customer experiences, and collaborative events.
As a result of the partnership, The Macallan will receive two hybrid Bentleys this year. Discover Opulent Club on Apple News.