Cartier Tank Experience at the Malmaison by The Hour Glass

From now until December 5, Malmaison by The Hour Glass in Singapore will host an immersive exhibition dedicated to Cartier’s Tank watch. The Cartier Tank is one that has withstood the test of time.  It was first introduced by Louis Cartier in 1917. Modern yet classic, the story goes that the French jeweller based its design on a military tank seen from above.  This watch follows one clear graphics principle: the brancards were the treads, the case was the turret. In addition, the case attachments are aligned with the strap to maintain the rhythm of the design.

To discover the Tank watch design in its entirety, the Cartier Tank Experience aims to bring one on a cultural journey via multiple touchpoints. Inspired by the print of the Tank’s tracks, a timeline showcases the rich history of the timepiece since its appearance in 1917. Packed with pop cultural references and historic material from the Cartier archives itself. The exhibition also comes with a sophisticated strap bar a first in Asia which allows guests to customize their own Tank Must creation on the spot. 

Pick a strap colour, choose the stitching, and then decide on the strap lining. You can also include a personalised message on the strap lining in either of the three font types or your own handwriting – as well as engrave your initials on the watch’s caseback. 

The Cartier Tank experience is open to the public. Hourly slots are available daily, but as viewing slots are limited, visitors are encouraged to register their interest at the link here.