Bottega Veneta’s New Madison Avenue Store

New York’s Upper East Side just got a gorgeous, decked-out new mansion coinciding with a one-time stint at New York Fashion Week, where Bottega Veneta will show its fall/winter 2018 men’s and womenswear collections to mark the occasion. Spanning almost 15,000 square feet across five floors, connected by a grand staircase with glass balustrades and stone handrails. Creative Director Tomas Maier says the mansion “reflects the love and admiration I have for this city and its architecture.”

The New York store—its largest to date and the third created under the “Maison” concept in which the shop’s architecture and interior reflects its location. The brand’s signature woven intrecciato leather pieces for men and women, along with eyewear, shoes, watches, fragrances, jewelry and ready-to-wear will be displayed in rooms done up in cool greys and lightly washed greens with brushed brass ceilings. The topmost of which is aptly named the Apartment, where Bottega Veneta’s furniture and home collections mimic a real living space. Filled with books, sculpture, and paintings hand-picked by Maier, the floor doubles as a private event or shopping space, complete with hidden fitting rooms.

In addition to showing its Fall/Winter 2018 collection at New York Fashion week, the brand commemorated the major store opening with a 33-piece capsule collection called “Icons of New York,” which includes an array of accessories accented with some of the city’s most recognizable imagery.

The space allows visitors to access Bottega Veneta’s entire product range—an option that didn’t exist in the U.S. until now. “Even in a digitally focused world, there are still some places you have to visit in real life to experience the complete vision of a brand,” Maier says. “For our customer, this will be one of them.”