The Waldorf Astoria Beverly Hills has debuted a new Aston Martin experience designed to drive auto enthusiast guests wild. When booked the “Live Aston Martin” suite package before March 31, the limited edition offer allows guests a chance to drive an Aston Martin through the streets of Beverly Hills. The activation also features an Aston Martin DB11 display vehicle at the Beverly Hills property and a pop-up retail store.
“This is the perfect venue for current and prospective clients to indulge in the spirit of LA’s car culture by driving one of the world’s most beautiful cars amid a luxurious backdrop,” said Laura Schwab, president of Aston Martin the Americas.
All guests, whether they booked the package or not, will also be able to visit the new Aston Martin pop-up shop next to the hotel’s lobby. The store includes an assortment of Aston-branded goodies like model cars, posters, and sunglasses, plus a collection of Aston Martin Racing team clothing and accessories. For the non-enthusiast, the store also sells beautiful hand-made leather luggage.
Guests can choose between the flagship DB11 or top-of-the-line Vanquish S, both of which make great companions for cruising down Sunset Boulevard and hitting the snaking canyons of Malibu.
“At Waldorf Astoria Beverly Hills, we look forward to offering our guests the best in hospitality,” said Vanessa Williams, the hotel’s director of sales and marketing. “Inviting travelers to create unforgettable memories through one-of-a-kind offerings, like access to exclusive Aston Martin sports cars, speaks to our team’s dedication to providing legendary service.”
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