Moët & Chandon is celebrating the 150th anniversary of Moët Impérial, the Maison’s signature brut champagne. To mark this milestone for the champagne that epitomizes the luxury Maison’s history, Moët & Chandon has unveiled a limited-edition bottle for the iconic IMPÉRIAL champagne, inscribed with a badge of honor – the “I” of “Impérial” – as a tribute to the precious 150-year history of this exceptional champagne.
Moët Impérial was born in 1869 as “Brut Impérial”, a name given in homage to the longstanding relationship between Moët & Chandon and France’s imperial family. Launched at a time when tastes began shifting from sweet to brut champagne, Moët Impérial quickly won over the most discerning palates.
In 1930, led by Robert-Jean de Vogüe, Moët & Chandon began to elevate the international profile of Moët Impérial champagne. Over the years the luxury brut champagne became an indispensable partner at elegant and festive events, served at the most prestigious tables. Today it continues to spread the Maison’s values of generosity, excellence and the preservation of unique French savoir-faire.
The 150th anniversary limited-edition bottle is decorated with a redesigned logo that erects the “I” of “Impérial” into a new symbol for its most emblematic champagne. Created from more than 100 different wines, of which 20% to 30% are reserve wines specially selected to enhance its maturity, complexity and constancy, the assemblage reflects the diversity and complementarity of the three grapes varietals: the body of Pinot Nero; the supplenes of Pinot Meunier; the finesse of Chardonnay.
‘Defined by its bright fruitiness, seductive palate and elegant maturity, Moët Impérial proposes a balanced blend that reflects the richness of the Champagne region in a unique champagne, instantly recognised the world over’, the company said in a statement.
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