Champagne house Moët & Chandon and fashion designer Yoon co-founder and creative director of the fashion label AMBUSH have released a limited-edition bottle of Impérial Moët & Chandon. With a thoroughly contemporary edge, this first-ever collaboration will help support the preservation of biodiversity according to LVMH.
It was exciting eto receive carte blanche to redesign the Moët Impérial bottle. It was quite a challenge given its iconic and recognizable codes, but I thought it was also a great opportunity to bring my own aesthetic to this iconic Champagne. Yoon Ahn
AMBUSH’s creative director opted for a minimalist and elegant look. The bottle features a deep black neck that contrasts with a new embossed white label. The artist’s design is “like a window open to a future filled with possibilities for those who dare step forward.”
According to LVMH, the partnership between Moët & Chandon and Yoon is particularly momentous because it marks the first time in 152 years that the iconic bottle of Moët Impérial, born in 1869, has been redesigned by an artist.
We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation. – Benoît Gouez, Cellar Master of Moët & Chandon
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