Inside New Louis Vuitton Ginza Namiki Tokyo Flagship Store

Louis Vuitton has officially announced the arrival of its highly anticipated Ginza Namiki flagship store in Tokyo’s top shopping district – and it’s a kaleidoscopic playground that’s a destination in its own right.

The store design is a result of a collaboration between two architects – Jun Aoki and Peter Marino – who were behind the famous design of the Louis Vuitton Osaka flagship. Built upon the same corner lot in Tokyo’s Ginza district occupied by Louis Vuitton since 1981, the newly revamped flagship underwent a complete transformation to reflect an entirely modern, naturalistic tower. 

Its external design was inspired by the water surface of Tokyo Bay, with the exterior designed by Aoki, featuring two-layer glass walls resembling waves of water. Upon entering the store, giant jellyfish are carefully displayed, “floating” inside the store. Other water-related elements can be found inside, including in curved counters, spiral staircases and rounded furniture on the first floor.

Leading the way is a four-story feature wall showcasing a reinterpretation of a Kimiko Fujimura painting. The four-storey retail space offers a permanent pop-in space for seasonal animations of new arrivals

On the upper levels, a dedicated private salon for VIP clients is available, as well as a culmination of F&B experiences including the Le Café V, offering pastries and lattes decorated with the LV monogram, foam art and seasonal desserts. Louis Vuitton’s first monogram chocolate lineLe Chocolat V, developed by Japanese chef Yosuke Suga, will also be launched here. Discover Opulent Club on Apple News.