PATRÓN Launches First-Ever Tequila NFT

PATRÓN Tequila launches its first-ever NFT on, the world’s first DTC NFT marketplace for wines & spirits.  Purchase of the NFT grants ownership of a physical bottle of Chairman’s Reserve.

Founded in October 2021, it allows consumers to invest in rare wine and spirits, with the backing of an NFT issued by the brand owner. This helps to remove questions around authenticity.

“Brands and consumers face various obstacles in the spirits industry. Some of which include access, communication, storage and authenticity. Our goal was to find a way for NFTs to solve a real problem in an industry. Utilizing blockchain technologies, enables consumers to connect directly with brands and address many of the obstacles in the industry,” said BlockBar co-founder Dov Falic.

This a one-of-a-kind, exclusive blend is an incredible aged tequila reserved for the most discerning fans. It has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve. A complex yet delicate tequila, made of 100% Extra Añejo, this release is the ultimate form of luxury, and is so rare that it will never be replicated again. Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on

Hand-numbered by the PATRÓN familia, and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels. The stunning packaging artwork is inspired by PATRÓN tequila’s birthplace in Atotonilco el Alto, Mexico. The exceptional PATRÓN NFT will be stored by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely sell its NFT version within the marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering.

The first-ever tequila NFT from PATRÓN will drop on at 10AM EST on Tuesday 25th January, first come first served. The NFT priced at 1.5 ETH (approx. $4,500) may be purchased with Ethereum (ETH) or by credit card. Discover Opulent Club on Apple News.