Fifth Avenue is in bloom! Van Cleef & Arpels has partnered with the Fifth Avenue Association to transform the city’s storied street into a veritable bouquet. Since its foudation in 1906, Van Cleef & Arpels, has been inspired by flora and fauna and the rebirth of nature. To celebrate the arrival of the season, the French High Jewelry and Watchmaking Maison collaborated with French artist Alexandre Benjamin Navet to design spring-inspired floral installations along the world-famous street with 14 colorful sculptures complimented by live flowers.
Taking a new three-dimensional shape, installations of large-scale sculptures and live potted flowers have taken over Fifth Avenue from 47th street to 59th street. Is accented with flowers and butterflies with a blend of pastel drawing and architecture. Pedestrians are encouraged to step into the artist’s universe by standing under arches, sitting on benches, and catching shade under pergolas and other architectural elements.
Says Navet, “I like to do something different for every location because the city is different, and the energy is unique and I’m in awe to have the opportunity to express myself on such a beautiful avenue. I hope this creates enchantment, surprise, and a lot of joy. These are the feelings I want people to experience walking through the installation.”
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