Gucci Celebrates Lunar New Year With a “Year of the Rabbit” Collection

Gucci announces its celebration of the Year of the Rabbit with a vibrant capsule collection full of playful and refined iterations of the rabbit—an animal representing intelligence, health, and longevity. In the campaign, a cast of characters searches for rabbits in the forest. The protagonists find themselves in a fantastical field of flowers where petals flutter all around and rabbits hop about. Models look up to the sunrise that heralds the dawn of a new year.

For this initiative, the Italian fashion imprint has readied pieces for men and women that include flashy and festive ready-to-wear garments, bags, shoes, accessories, jewelry and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray-paint-style version seen on T-shirts, leather loafers, and G-Timeless watches. Womenswear sees a refined selection of printed silk blouses and skirts, along with boldly geometric pieces in contrasting hues.

The men’s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers. The womenswear selection includes knitwear, printed silk blouses, and signature handbags, whereas the menswear pieces include graphic patterns in sporty silhouettes, printed shirts, trench coats, backpacks, leather totes and printed footwear.  Special renditions of the House’s signature handbags from Gucci Diana totes with hand-painted stripes to Gucci Horsebit 1955 shoulder bags featuring precious leather, tweeds, and studs, complete the capsule collection.

Launching on December 27, the collection will be available in select Gucci stores around the world and will be showcased in dedicated window displays and pop-ups inspired by the spray-paint rabbit print from the collection. Discover Opulent Club on Apple news.