Louis Vuitton Named Official Trophy Trunk Partner Of The Australian Open

Louis Vuitton has crafted two bespoke trophy trunks for the Australian Open, which is scheduled to commence in Melbourne on January 14, furthering its ties to the sports world.

For the occasion, the French luxury house created two bespoke cases for each of the contest’s prizes: the Norman Brookes Challenge Cup for men and the Daphne Adkurst Memorial Cup for women. Handmade at the label’s atelier in Asnières, France.

The trunks’ outer folding panels are painted with a bright white “V” for victory—and Vuitton. Embedded with brass corner protectors, locks and clasps reminiscent of those used on Louis Vuitton trunks dating back to the 1860s, the case exudes a classic elegance accustomed to the brand. Working closely with Tennis Australia, Louis Vuitton finished the refined trunks with blue microfiber that nods to the Open’s blue courts and an Australian Open logo on the underside of the lid. To complete the ensemble, the Australian Open’s emblem a white AO is discreetly placed on the underside of the lid, adding a distinctive touch to the cases.

“Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning hand-crafted custom trunks created for our historic Australian Open trophies,“ said Craig Tiley, Tennis Australia CEO. “The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while retaining great respect for history, tradition and the celebration of legendary achievement and skill.“

“After the Trophy Trunks created for the Rugby World Cup and the Ballon d’Or in 2023, we are proud to announce this new partnership with the first Grand Slam tournament of 2024, which once again shows that Victory travels in Louis Vuitton,” Pietro Beccari, chairman and CEO of Louis Vuitton, said in a statement.

Vuitton has a rich history of intertwining itself with the sports world. They’ve notably designed Trophy Trunks for other prestigious tennis events such as Roland Garros and the Davis Cup. Most recently, they became a premium partner of the Paris 2024 Olympic and Paralympic Games.