Hermès has recently opened a new iconic flagship store at in Landmark Prince’s, located in Central, Hong Kong. The three-storey, 9,170 sq ft store features a variety of products – including silk items, leather goods, fragrances, jewellery, furniture, watches – and a private lounge for made-to-measure customers.
“The bustling spirit of the city, coupled with our customers’ passion for beautiful objects, has been a source of particular energy for Hermès in Hong Kong since our first silk scarves and ties were sold decades ago at the iconic department store, Lane Crawford,” says Axel Dumas, CEO of Hermès.
Designed and created by the Parisian agency RDAI under the artistic direction of Denis Montel, as for all Hermès stores worldwide, the remarkable new store features a striking three-dimensional vertical façade inspired by the traditional bamboo scaffolding with contemporary interpretation, which allows ample natural light to brighten up the whole store.
With the main entrance on Ice House Street and the second entrance on Des Voeux Road, the corner is dedicated to a giant window on two levels, revealing a new installation from French artists Zim & Zou with delicate humour into paper castles.
Walking up the stairs to the mezzanine floor, one will find the comprehensive collection for the women’s universe and the jewellery accessories & watches department, with a versatile VIP room “L’ecrin” for jewellery. Filled with natural light through the façade, the space on the first floor is entirely dedicated to the Maison universe, a perfect setting for the Art de Vivre collections.
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