Mercedes-Benz Unveils New U.S. Headquarters

Mercedes-Benz has officially opened their new USA headquarters in Sandy Springs, following two years of construction, that embodies its luxury persona. The building is almost 200,000 square feet on 73 acres, costing an impressive $93 million and it houses over 1,000 employees.

Among the distinguished guests joining Dietmar Exler, MBUSA president and CEO, were Nathan Deal, Governor of Georgia; Keisha Lance Bottoms, Mayor of Atlanta; Axel Harries, Daimler vice president sales Mercedes-Benz Cars and product management Mercedes-Benz Passenger Cars; and Rusty Paul, Mayor of Sandy Springs.

Mercedes’ parent company, Daimler will also open a fourth location for its innovation division Lab1886 in a nearby location in Atlanta.

“All the stars are aligned,” said Dietmar Exler, president and CEO of Mercedes-Benz, in a statement. “Our new Atlanta headquarters marks a highpoint for Mercedes-Benz in the U.S. market. “Not just in terms of being the leading luxury brand in the U.S. for the past two years, but also in terms of this building which is designed from the inside out to enable a creative, innovative and empowered workforce more representative of a start-up than a conventional corporation.”


The building is made entirely of glass that is supported by a steel structure. Glass, which runs the full length of the building, was chosen as the exterior material because of the sleek, modern aesthetic and transparency enabling employees to enjoy natural daylight anywhere in the building.