Famed French cognac house Hennessy, maker of the world’s finest luxury spirit, has unveiled a cool new collaboration with renowned Portuguese street artist Vhils on a limited edition bottling of its VS expression.
Since its creation in 1765 Hennessy’s mission has been “unique savoir-faire, a constant quest for innovation, and an unwavering commitment to creation, excellence, legacy and sustainable development.” The world’s best-selling cognac, the brand moves about 50 million bottles a year, making it the largest producer on the planet and a true international icon.
The details of the box and label incorporate the Portuguese artist’s notable techniques of “creative destruction,” working with various elements of ink, bleach, and acid on different textures including wood, stone, and steel. The black and yellow hues reference the look of matured cognac, while Hennessy’s familiar symbols of grapes and coat of arms are subtly incorporated into the overall art.
Rooted in the artist’s motto of “Making the Invisible Visible,” the custom-designed VS (Very Special) bottle, available across the U.S starting in July, “opens an exciting new page in Hennessy’s longstanding tradition of artistic partnerships” which goes back to the 19th century but in recent years has included collaborations with the likes of Futura, Shepard Fairey, Ryan McGinness, Marc Newson, A$AP Ferg, and others.
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