Louis Vuitton Launches Its First Ever Unisex Fragrance

French luxury house Louis Vuitton has just debuted its first ever line of fragrances that both men and women can wear, by Master Perfumer Jacques Cavallier Belletrud. Inspired by the sunny coasts, beaches, gardens, and skies of California, the collection pays homage to travel by “creating a sense of endless holidays.”

The collection is called Les Colognes Louis Vuitton, and consists of three unique sunny scents: Sun Song, Cactus Garden, and Afternoon Swim. While Sun Song takes notes from orange blossoms, Cactus Garden  oozes the cool freshness of an exotic patio. Master Perfumer Jacques Cavallier Belletrud brings mate, the singular tea from faraway lands into a perfume that expresses the atmosphere of a tropical forest. Afternoon Sun, on the other hand is an homage to the citruses Master Parfumer particularly loves. He ennobles a rare Sicilian orange lush with juice, like an explosion of vitamins.

Leather travel cases made in conjunction with the fragrance’s release features artwork done by LA native Alex Israel. Israel’s work also appears on the cardboard packaging. For “Sun Song” an oversized burt-yellow sunglass lens fronts the box taken from Israel’s 2015 Lens series; “Cactus Garden” features art from his “Desperado” installation while “Afternoon Swim” depicts crashing waves. Les Colognes Louis Vuitton launches today. Prices range between $250 to $360.  Discover Opulent Club on Apple News.