Nobu Debuts $500 Limited-Edition Tequila 

Nobu Restaurant Group announces a collaboration with QUI Tequila, producing a limited-edition, small batch aged tequila 2008 vintage called Nobu Rare Reserve, that has passed the taste test of world-renowned Chef Nobu Matsuhisa.  Renowned for its unparalleled taste and quality, as the brand sharply focuses on aged sipping tequila, QUI is a brand that complements the philosophy and brand of the Nobu collection.

QUI Tequila is made using 100% Blue Agave grown in the Los Altos highlands of Jalisco, the spiritual home of tequila. Nobu Rare 2008 Reserve is created with a blend of agave harvested in 2007 and 2008 which are aged in traditional American Whiskey Oak Barrels before maturing in steel tanks. The result is tasting notes of sweet oak, toasted almond, and maple. The limited-edition tequila boasts aromas of wood, tobacco, caramel, and vanilla.

“I have been a tequila lover for years,” said chef Nobu in a statement. “In fact, after every successful Nobu opening, it is a tradition for our team to do a tequila toast. But the quality, the crispness of flavors and the elevated complexity of Qui’s aged tequila is what brings this drink to the next level. We are so happy to announce this partnership and are excited to get something new into the hands of our customers.”

The unique extra añejo tequila will be available at Nobu locations domestically and internationally and at In addition, there will be a limited retail allocation of 500 bottles in select markets, priced at $500 per bottle. Each of the 1,500 bottles of The Nobu Rare 2008 Reserve is individually numbered, making each bottle a one-of-a-kind collector’s item.