Louis Vuitton is collaborating with top Korean chefs for an upcoming pop-up restaurant at its flagship store Louis Vuitton Maison Seoul in Gangnam District, southern Seoul. This is the fourth one since May this year. The pop-up restaurant called “Woori Louis Vuitton”, will be opened on Nov. 17 through February 8, 2024.
Meaning “collaboration” in Korean, Woori will be housed within the Frank Gehry-designed Maison Louis Vuitton in Seoul’s Gangnam district. The restaurant will present an immersive gastronomic journey that “celebrates Korean culture, history, and national pride.”
Louis Vuitton previously enlisted chefs Pierre Sang Boyer (of Pierre Sang restaurant in Paris), Alain Passard (three-Michelin-starred L’Arpège in Paris) and Jeremy Chan (two-Michelin-starred Ikoyi in London) to introduce its pop-up culinary experiences, also first time the fashion house is collaborating with local Korean talent: one-Michelin-starred restaurant Onjium’s chef Cho Eun-hee and Park Seongbae will join the pop-up. Kang Min-goo, the chef of the two-Michelin-starred restaurant Mingles will present his dishes.
Louis Vuitton continues to expand its connections with South Korea. Especially, last April, the French fashion house staged a fashion show on the Jamsugyo Bridge over the Han River.