Louis Vuitton’s New Fragrance “Le Jour Se Lève”

From the creative flair of Louis Vuitton Master Perfumer Jacques Cavalier Belletrud comes the new Le Jour Se Lève fragrance, launched worldwide this March. Conceived as invitations to journeys, Louis Vuitton fragrances are inspired by emotions and moments suspended in time, says Louis Vuitton.

The trail of the new fragrance, “Le Jour Se Lève”, is a smiling scent of optimism at daybreak. The perfume plays with lively citrus tones, jasmine hints and musk. Throw in some specially-made perfume cases of luxurious leather to take this spritely scent around with you on-the-go.

Creating a luminous accord, the new niche fragrance is presented in the same minimalist bottle as the original collection, designed to be refilled at perfume fountains in Louis Vuitton stores. To accompany every manner of journey, a luxury travel set is available with a 7.5ml bottle and four refills.

Constructed from Epi leather and natural leather with versions in the Maison’s iconic Monogram canvas, Louis Vuitton’s specially-made perfume travel cases pay tribute to the brand’s design roots.