TheMacallan has opened its first whisky boutique in Asia which is set within Terminal Two at Taipei Taoyuan International Airport, Taiwan.
The initiative is a multi–million-dollar investment that will see The Macallan open retail experiences in select cities and airports. This enables more consumers around the world to connect to the brand’s Scottish home in Speyside and showcase an exclusive range of whiskies within the distillery’s portfolio.
As a ‘home away from home’ the luxury boutique offers guests the chance to discover and purchase some of the most prestigious whiskies, including expressions from the Fine and Rare collection, and single malts exclusive to Global Travel Retail. Designed to give a sense of familiarity to everyone who visits, the signature lattice centrepiece reflects the architecture of the brand’s home in Speyside, Scotland. The boutique offers a multisensory experience that celebrates the unwavering dedication and continual pursuit of excellence.
A spokesman said: ‘Step through this portal to the world of The Macallan through a multisensory experience that celebrates our unwavering dedication and continual pursuit of excellence.
‘Our boutique team are ready to welcome you at Taipei Taoyuan International Airport.
‘The Macallan Boutique at Taipei Taoyuan International Airport is the only flagship specialty store in Asia. Our professionally trained staff are ready to welcome you into the world of The Macallan.’