Burberry has unveiled its Autumn/Winter 2021 campaign oscillates between tradition and anti-conformism. The visuals feature a combination of studio stills and backstage shots, lensed by photography duo Mert Alaş & Marcus Piggott and Chris Rhodes respectively, which play with the concept of duality.
The contrast between the two settings provides an unusual insight into the various ways the pieces can be perceived: on one side, close-ups that highlight textures and details, while the other presents a more polished, detached overview.
“This season is very much about freedom of expression and the importance of exploring creativity. And so, for the campaign, I really wanted to build on those notions and have the collection captured from two different creative perspectives. I collaborated with the amazing Katy England on the style of the campaign to create a beautiful and powerful fluidity through two juxtaposed images, and I am very happy to have also worked with Mert and Marcus and Chris Rhodes to bring them to life through each of their unique looks.” – Riccardo Tisci, Creative Director
The women’s range is comprised of reimagined British tailoring classics. Trompe l’oeil prints and tactile faux furs dominate the silhouettes, while the cape-sleeve dresses boast color-blocked designs paired with animal print. As for the men’s line, the garments are crafted with pleats, panels and fringes to reflect motion and activity.
Models for the campaign include Chai Maximus, Felice Noordhoff, Finn Rosseel, Karo Laczkowska, Kayako Higuchi, Khalil Ghani, Mariacarla Boscono, Mona Tougaard, Nic Minwoo, Nozomu Ito, Rianne von Rompaey, Sita Zampou, and Yilan Hua.
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