Cartier Opens New Store In New York City’s SoHo

Cartier has opened a sizable new boutique in New York City’s Soho neighborhood on 102 Greene Street. The new SoHo store spans four floors designed by ​Paris-based architectural firm Studioparisien, creating a contemporary aesthetic that blends Cartier’s timeless design codes with SoHo’s legacy of industry and creativity,

The four-story building was constructed in 1881 by architect Henry Furnbach, using the French-inspired cast-iron decor popular during the era. 

The first floor of the store, called the “Gallery” is dedicated to products and care services. The second floor of the boutique – the ‘Speakeasy’ – boasts a green marble bar coupled with lounge seating and hospitality service. The loft on the third floor is a nod to the historic downtown spaces that doubled as studios and living quarters for creatives in postwar New York. It features a fully furnished living room, dining room, and library. Finally, a fourth-floor rooftop garden is slated to open in spring 2024, will offer a serene escape from the bustling city below. Here, guests can savor the beauty of Cartier’s creations while enjoying the skyline views. 

Throughout the store are custom artworks, including straw marquetry panels by Studio François Mascarello and a mural of the Maison’s emblematic panther. The main entrance remains the 14-foot iron door designed by William Tarr, sculptor and former tenant of the address in the 1960s and 70s.

Cartier SoHo is set to offer a dynamic range of offerings, including jewelry, fine jewelry, watches, leather goods, fragrances, and Art of Living. However, if you are looking to snag an exclusive, the Soho location will be the only one to offer a limited-edition Écrou bracelet in a brushed black PVD finish on rose gold with bolts adorned with 180 brilliant-cut brown diamond  transforms the ordinary into something extraordinary.