Harrods has officially opened a revamped beauty emporium as part of an ambitious three-part makeover, which is on track to be one of the most impressive beauty destinations in the world.
This glossy, marble-clad beauty mecca houses a vast array of global brands, including the new Gucci Makeup line which will launch exclusively with the London department store. More unusual, new offerings include Rodial, La Bouche Rouge, Kevyn Aucoin and Surrat, while brow maestro Anastasia Beverly Hills is poised to open in July.
Designed by GA Group, the space has been based on the idea of a stately home, and it is surprisingly spacious. Customers can segue easily between counters, which feel more like intimate boutique, with a grand staircase, a fireplace and a large chandelier contributing to the overall luxurious feel.
“My vision is to create a fully immersive brand experience like nowhere else in the world,” says Annalise Fard, Harrods Director of Beauty. “It is a place to discover the world’s most innovative new beauty products, as well as celebrate can’t-live-without icons. Most of all, it will be a must-visit destination and a platform for creating engaging, must-see content for our clients.”
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